Welcome to the Information Feed

The Information Feed is a constantly updating selection of aggregated and proprietary news and analysis on the enterprise augmented reality industry.

Toshiba Axes Google Glass Rival a Week Before Launch – Gizmodo UK

Tags

Google Glass, Toshiba

Major Takeaways:

• Toshiba has cancelled its Wearvue TG-01 Google Glass competitor a few weeks before it was supposed to go on sale to consumers
• Cancelled as part of reported restructuring efforts at Toshiba, which has been facing financial difficulties
• Wearvue may have been a flawed device from the start, as it needed to be tethered by cable to a Windows device to work

Use Augmented Reality to Build Your Next Fiat Chrysler Car – PC World

Tags

Accenture, Chrysler, Google, Mobile World Congress 2016, Project Tango

Major Takeaways:

• At Mobile World Congress, Chrysler unveiled a new car sales app that uses augmented reality to allow customers to modify features in a car before they buy
• The platform was built on Google’s Project Tango, a technology that allows mobile devices to “see” what’s around them using motion tracking, depth perception, and other services
• While the idea is just a prototype now, it suggests that there are opportunities for car dealers to change how they sell cars
  • With this technology, buyers would no longer have to imagine how a showroom car with a tan interior would look with black leather, they could just point a device at the car and see for themselves

Microsoft’s HoloLens Start Menu Detailed in Leaked Video – The Verge

Tags

Microsoft HoloLens

Microsoft’s HoloLens start menu was shown in a leaked video for the reported new Actiongram HoloLens app. The video gives the best look yet at the new holographic Start menu, referred to as the “shell,” so far. Read on for a look, provided by The Verge.

Magic Leap to Bring Augmented Reality to Life — FOX Business

Tags

Magic Leap, Microsoft HoloLens

Major Takeaways:

• Magic Leap has raised $1.4 billion from a variety of investors including Google, Kleiner Perkins, Andreessen Horowitz, Qualcomm, Warner Bros., Alibaba, Fidelity, J.P. Morgan and Morgan Stanley.
  • A recent Series C funding round valued the company at $4.5 billion.
• CEO Rony Abovitz said Magic Leap is “gearing up to build millions” of devices.
• Although still in stealth mode, demos, developer kits, press releases and interviews have provided a good sense of what the device is and how it works.
• The initial product is expected to include video and audio. Eventually, touch and other senses will be added.