Major Takeaways:
- At Mobile World Congress, Chrysler unveiled a new car sales app that uses augmented reality to allow customers to modify features in a car before they buy
- The platform was built on Google’s Project Tango, a technology that allows mobile devices to “see” what’s around them using motion tracking, depth perception, and other services
- While the idea is just a prototype now, it suggests that there are opportunities for car dealers to change how they sell cars
- With this technology, buyers would no longer have to imagine how a showroom car with a tan interior would look with black leather, they could just point a device at the car and see for themselves