Major Takeaways:
- Marxent recently introduced the Holoroom. Retailer Lowe’s picked up the idea, allowing customers to virtually walk through a renovation project without even picking up a hammer
- It allows people to see what something will look like within their home through a virtual simulation
- The Holoroom product is currently focused on kitchens and bathrooms
- In six stores nationwide right now, with the number expected to increase throughout the year
- Another company, Modiface, also uses augmented reality technology in the marketing & commerce space
- Modiface provides “try-on technology” solutions for makeup and related cosmetics, allowing people to see how they’ll look before buying a product