Major Takeaways:

  • AR motorcycle helmet maker, Skully, has added new leadership: Martin Fichter has been brought on as COO, and Andrew Williams as VP of Finance.
  • Fichter joins after a stint at DxO Labs where he was SVP of Product and Operations.
  • Williams previously was CFO at motorcycle maker Ducati North America.
  • Skully’s AR-1 helmet allows riders to utilize GPS navigation, make calls, listen to tunes, and check blind spots via a wide-angle rear-view camera display all through the helmet screen.

From the article:

New leadership is coming to the augmented reality startup Skully whose strikingly cool $1,499 AR-1 motorcycle helmet is continuing to ship to early backers. Today, the company officially announced that they have brought Martin Fichter on as COO and Andrew Williams on as VP of Finance.

Fichter joins as COO after a couple years at DxO Labs where he was SVP of Product and Operations. Before that Fichter spent almost four years on the executive team at HTC America, including a stint as Interim President. “[Fichter’s] extensive experience within the consumer electronics industry will be invaluable to SKULLY as it broadens its product portfolio and focuses on supply chain optimization,” a release from the company details.


COO Martin Fichter


VP of Finance Andrew Williams

Skully’s appointment of Andrew Williams as VP of Finance was also announced, though according to Williams’s LinkedIn page he has been with the company since this past September. Previous to joining Skully, Williams was CFO at a place that knows motorcycles pretty well, Ducati North America…

…“Martin and Andy are great people and an excellent addition to the leadership team,” said Skully CEO Marcus Weller in a statement. “Both bring the tools and methods to facilitate our next phase of growth.”

Head over to TechCrunch for the full article.