- VR gives marketers a way to engage with a captive audience and introduce a product in a creative way due to the immersive nature of the technology
- VR technology can replace brochure descriptions because it can show you a product as though it was actually there with you
- As the technology becomes cheaper, it will continue to proliferate and be used by more companies in more creative ways
- Companies already incorporating VR in their marketing approach include, but are not limited to:
- The North Face
From the Texas AMA article:
Virtual reality or VR isn’t just a growing trend in the gaming industry. You see VR headsets such as the Oculus Rift, HTC HIVE, and others everywhere during CES, SXSW, Comic- Con and other places. VR is something more and more businesses are wanting to incorporate in their marketing approach.
Why would a business want to use VR in their marketing approach?
VR gives marketers a way to engage with a captive audience and introduce a product in a creative way. A typical brochure or video isn’t the most effective way to convince an audience to buy your product, especially if you’re really trying to sell an experience. It gives your audience an opportunity to actually experience and see the product. VR would solve many of the challenges facing businesses that are marketing a tangible experience or a product that they simply don’t have with them at the moment. VR replaces the descriptions on a brochure and metaphors a salesperson would have to make. They can actually show you the product as if it was already there.
Which businesses are using VR in their marketing approach?
- Marriott is using VR headsets to allow customers to experience their resorts and hotels around the world.
- HBO is creating a VR experience through Game of Thrones where the location is set at the wall.
- The North Face allows Manhattan customers to experience hiking, cliff jumping, and other adventurous activities through VR headsets.
- Volvo lets you experience their all new XC-90 through VR headsets.
These are just a few examples of companies investing in VR in their marketing approach.
VR is gaining more traction with more customers and while it may seem as if it has a high cost of entry to not only experience in but market, overtime it will fall. Through Google Cardboard, Gear VR, YouTube 360, and other products the cost of developing, filming, posting, and owning VR headsets and content is getting cheaper.