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Major Takeaways:

  • Marxent recently introduced the Holoroom. Retailer Lowe’s picked up the idea, allowing customers to virtually walk through a renovation project without even picking up a hammer
    • It allows people to see what something will look like within their home through a virtual simulation
    • The Holoroom product is currently focused on kitchens and bathrooms
    • In six stores nationwide right now, with the number expected to increase throughout the year
  • Another company, Modiface, also uses augmented reality technology in the marketing & commerce space
    • Modiface provides “try-on technology” solutions for makeup and related cosmetics, allowing people to see how they’ll look before buying a product

From the WFMJ.com article:

The concept of virtual reality has been around for a while, but now we’re starting to see it implemented into more everyday products. The latest trend is augmented reality.

Companies like Telepathy Walker use augmented reality to give a 3D perspective in business meetings, but the idea of augmented reality is starting to really branch out.

Marxent, out of Dayton, recently introduced the Holoroom. Lowe’s picked up the idea, allowing customers to virtually walk through a renovation project without even picking up a hammer.

“This is the first implementation of VR in retail in the world, where you’re actually using, interacting with real products to see what it’ll really look like when it’s in your home,” said Marxent CEO Beck Besecker.

The product is mostly focusing on kitchens and bathrooms at this point. You download the app, punch in your upgrades, and you’ll either take a look on your phone or go into a Lowe’s to get the true virtual reality feel.

The company just started rolling this out – so far, it’s only in six stores nationwide, with the closest in Dublin, Ohio – but that number will be growing throughout the year.

It’s the same basic idea for cosmetics, with Modiface using augmented reality to let you see exactly what you’ll look like before you buy makeup.

“It’s try-on technology. We focus on makeup, anti-aging, eye color, teeth whitening, and hair color,” said Modiface business developer Erin Stewart.

It’s fully customizable, so if you have a beauty shop that carries a specific brand, it’ll pick up on just those items. The app, Modiface live, is free, so you can try it out on a smaller scale whenever you want.