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Major Takeaways:

  • Blippar’s latest app was unveiled at TechCrunch Disrupt London 2015.
  • By just pointing the app at everyday objects, the app identifies and categories nearly everything in the frame.
  • This is an attempt by Blippar to differentiate itself from competitors with a visual search browser.
  • CEO Ambarish Mitra hinted at potential working partners, with Google and Microsoft among the potential companies that “should work with Blippar [to build visual search capabilities into smartphones].”

TechCrunch reports on Blippar’s latest application development at TechCrunch Disrupt London 2015.

From the article:

Ambarish Mitra just revealed Blippar’s next-generation app at TechCrunch Disrupt London 2015. By just pointing the app at everyday objects, the app identifies and categories nearly everything in the frame. The app launches in two weeks in an effort to become a visual browser.

…When pressed about investors, Mitra didn’t reveal some undisclosed investors even as Constine insinuated that some could be search companies like Google and Microsoft. Mitra rebuked the suggestions, though the talk closed with speculation about whether such companies should build visual search capabilities into smartphone platforms…

Head to TechCrunch for the full article.