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Major Takeaways:

  • Global augmented reality market to grow at 88.5% from 2015 – 2019
  • There are several technological advancements taking place in the market that will help AR devices perform better, including voice-based recognition which allows for a hands-free user experience by recognizing instructions given through voice commands
  • Companies are focusing on developing a mobile workforce in order to function better
  • Healthcare, automotive, defense, oil and gas, and mining are some of the sectors that are investing heavily in automation to reduce human errors

From the Research and Markets press release:

DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/hzrrdq/global_augmented) has announced the addition of the “Global Augmented Reality Market 2015-2019” report to their offering.

The global augmented reality market to grow at a CAGR of 88.5% over the period 2015-2019.

Augmented reality is an emerging technology that permits the overlay of computer graphics on the real world. It includes scanning the physical real-world environment and enhancing/augmenting it by adding virtual computer-generated information. End-users can make use of this technology through applications developed for mobile devices. It involves blending digital content with the physical world.

This report covers the present scenario and the growth prospects of the global augmented reality market for the period 2015-2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. The report covers the overall ecosystem of the market, including augmented reality engine, augmented reality software applications, and augmented reality hardware such as smart glasses and HMDs. The report covers Americas, APAC, and EMEA; it also covers the landscape of the market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

There are several technological advancements taking place in the market that will help the AR devices perform better. Voice-based recognition allows a hands-free user experience by recognizing instructions given through voice commands. Siri and Google are some of the key voice command applications, which can be integrated with AR to build an ideal AR-HMD system.

According to the report, companies are focusing on developing a mobile workforce in order to function better. Healthcare, automotive, defense, oil and gas, and mining are some of the sectors that are investing heavily in automation to reduce human errors.

Further, the report states that the market is facing a tough challenge because majority of AR apps available in the market fail because of poor content and the lack of ability to add new content.

Key vendors