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Major Takeaways:

  • Total Immersion‘s TryLive was acquired by ACEP, an optimal measurement solutions specialist
  • TryLive’s solutions include virtual try-on solutions for eyewear, jewelry, watches, and the home

From the press release:

Total Immersion today announced that TryLive has been acquired by ACEP, the optical measurement solutions specialist. A new subsidiary named ACEP-Trylive has been created to combine the expertise of ACEP in augmented reality lenses simulation and Trylive, the augmented reality virtual try-on solutions for frames

Jean-Philippe SAYAG, CEO of ACEP Group, will head-up ACEP Trylive and will leverage the resource and stability of the ACEP Group to continue to drive the innovation and developments of the TryLive solutions.

This business takeover includes the acquisition of the technology, the intellectual property, contracts with partners + subcontract and all TryLive client contracts signed by Total Immersion.

All the employees working on TryLive have now transitioned across to Acep to guarantee that the service provided to clients continues, without disruption for the different solutions, such as TryLive for Eyewear, TryLive Watches and TryLive Retail.

This exciting acquisition represents a great opportunity to accelerate Trylive’s capabilities and growth for the future!