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Major Takeaways:

  • Magic Leap‘s CEO, Rony Abovitz, says the company is gearing up to “build millions of things” at the WSJD conference
  • The company is developing its manufacturing processes using part of an abandoned Motorola factory in south Florida
  • Its device is described as a “small, self-contained computer that people will feel comfortable using in public”
  • Magic Leap has a working software development kit and has invited several teams of developers to its Florida offices to begin making apps
  • It is seen as a potential competitor to Microsoft HoloLens

From The Verge’s report:

The stealthy startup is closer to showing us what it’s been doing

Magic Leap has a working software development kit and has invited several teams of developers to its Florida offices to begin making apps, and is regularly holding hackathons there, Abovitz said. Among the apps built for Magic Leap so far: a simple game that lets you throw a digital ball back and forth, and an app that projects a hand and a digital stove to teach you how to make macaroni and cheese.

The ultimate vision for Magic Leap is to create “a broad-based platform for visual computing,” said Rio Caraeff, the company’s chief content officer. That’s one reason why Google CEO Sundar Pichai sits on its board — and why the company was valued at $1.2 billion last year, not counting its $542 million investment. “Anything you can do on a smartphone, you can do with Magic Leap,” Caraeff said. “Where the world is your screen.”

The company also showed a video today meant to mimic what you’ll see when you’re using the device. One clip of 10 seconds or less showed a robot named Gimbal hiding under a desk; the other showed a model of the solar system projected on a desk. Neither was anywhere near as dramatic as the shooter that the company revealed in June.