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Major Takeaways:

  • Gas station company Engen has partnered with Zappar to create a customized customer experience: customers receive a till slip with a Zapcode printed on it, and with the Zappar app they scan the code, and open up the mobile racing game – custom-developed for Engen.
  • The marketing campaign has already rolled out nationally.
  • Continuing Zappar’s mission to provide more interactive shopping experiences, this is already one of the most successful Zappar campaigns to date, with  just under 14 000 plays in the first 10 days of the campaign.

Media Update reports on another brand partnership with Zappar, and its effect on the retail experience:

Available at participating Engen QuickShops until Monday, 23 November, customers who spend R30 or more receive a till slip with a Zapcode printed on it. They then download the Zappar app (if they haven’t already), scan the code, and open up the mobile racing game – custom-developed for Engen…

…Engen Retail Business Manager, Dumisani Bengu says as a brand, it is important for Engen to move into innovative spaces where it can engage customers and interact with them.  “It is why we have partnered with Zappar to create an experience that will endear our younger customers to the brand,” says Bengu…

…The campaign has rolled out nationwide – and is already one of the most successful Zappar campaigns to date recording just under 14 000 plays in the first 10 days of the campaign.

Joe Mahlo, GM: Engen sales and marketing, says Rocket Racer is the first of many similar campaigns. “As a company, Engen is committed to heightening our use of digital platforms,” he adds.

Head to Media Update for the full article.