Major Takeaways:

  • Zappar has teamed with brand agency Momentum Worldwide and supermarket chain Asda to create an enhanced brand experience for the candy company Mars.
  • Previous partnerships have added value for stores, with Zappar and Asda having seen 151,780 “zaps” from 67,073 shoppers, for a combined interaction of over 128 days-worth of time in prior campaigns.
  • Zappar touts this continued partnership as a demonstration of the way AR can enhance the shopping experience, add value for retailers, and better engage with consumers in-store.

From the article:

Zappar, a leader in augmented reality experiences and Momentum Worldwide announces a new type of brand experience for snack brand Mars with supermarket giant Asda. Shoppers will have the chance to win one of five signed England football shirts by playing the in-store augmented reality game, “Be A Penalty Shoot Out Hero”.

Previous campaigns across Asda stores with Zappar have seen 151,780 “zaps” from 67,073 shoppers with a combined interaction of over 128 days-worth of time, demonstrating the value that added in-store engagement can bring to both shoppers and brands.

Max Dawes, partnerships director at Zappar, said: “It’s great for us to be able to work with Asda again and to show how AR can be used to create stand out activity for brands in a busy retail environment. Having the opportunity to partner with Momentum Worldwide to create something bespoke for Mars© was a fantastic opportunity to demonstrate how big brands can use AR to really add value and engage with consumers in-store. ”

Head to Retail Times for the full article