Major Takeaways:

  • Blippar raises $45 million in funding from undisclosed investors.
  • This funding, combined with Blippar’s June 2014 purchase of Layar, brings global user base over 50 million.
  • This fundraising helps Blippar shift into a new version where users could use their camera to see all the relevant information on a particular object.

TechCrunch reports on Blippar’s latest fundraising round of $45 million from undisclosed investors.

From the article:

Blippar, an augmented reality ad platform that uses real-world tags to deliver extra AR content in offline situations, has raised $45 million in new funding from undisclosed investors. This comes on the heels of a big 2014 for UK-based Blippar, wherein the company made its first acquisition by purchasing Layar in June. Combined, the merged companies boast over 50 million global users…

Head to TechCrunch for the full article.