- DAQRI has acquired Melon, an electroencephalogram (EEG) headband that tracks users health and provides analytics using Augmented Reality.
- Melon’s health tracking capabilities will expand the functionality of the DAQRI Smart Helmet, with the combination of 4D and biometrics leading to “more efficient and accurate work, as well as safer and healthier workforces” according to a company release.
- Terms of the acquisition were undisclosed; Melon’s only funding to date is $290,000 raised via Kickstarter – well beyond the goal of the campaign.
DAQRI’s CEO Brian Mullins announced the acquisition from the keynote stage at the 4D Expo, an event hosted by the company. DAQRI is working on something it calls “4D,” a catch-all term for technology that displays data directly in the user’s environment somehow rather than confining it to a screen. One facet of that work is a Smart Helmet the company is developing, and Melon’s technology will be incorporated into it.
“The EEG space has immediate potential to enhance 4D wearables with safety features, as well as long term potential to create a game-changing brain-computer interface that will allow you to control 4D interfaces and objects in the real world,” Mullins said in a statement. “We have been working with EEG technology in conjunction with augmented reality for several years and it was clear that the Melon team was really pushing the limits of what was possible today, and in the future. We couldn’t be more excited to have them join the DAQRI team.”
Melon, as a consumer product, is not dead. The Melon team will also continue working on fulfilling outstanding crowdfunding orders for its Melon headband and on developing Version 2 of the device, even as they also advise on the incorporation of Melon’s technology into the Smart Helmet. Nor will Melon lose its identity as, at least partially, a health device. According to a statement from DAQRI, Melon’s health tracking capabilities will expand the functionality of the Smart Helmet…
…Under the name Axio, Melon first tried to crowdfund its device on Kickstarter in 2012, but wasrejected by the platform’s then-stringent guidelines against health projects. A second attempt in 2013 was more successful. The wearable was initially pitched as an aid for focus and concentration, complete with an app that used the device as a controller for a biofeedback game. But the company was open from the get-go to exploring other use cases, including sleep tracking.
Melon has competition in the EEG-tracking headband space, although it’s still early days and each EEG wearable company is really taking its own approach. InterAxon Muse and Emotiv Insight are two of the better-known players with headband-like offerings.
Head over to MobiHealthNews for the full article.