- Logistics, oil & gas, manufacturing, and healthcare are leading industries leading the charge in the use of augmented reality
- Google has selected ten partners for its “Glass at Work” program
- ODG‘s smart glasses platform will sell to enterprises for $2,500 for large orders or $4,000 to $5,000 for smaller orders; consumer-oriented versions of the smart glasses will sell for “under $1,000”
- Osterhout Design Group, APX Labs, Augmate, Augmedix, Pristine are among he companies leading the way
The first iteration of Google Glass was a flop with consumers (almost from the beginning), most wearables ultimately go unworn, and even boosters bemoan the state of the current wearable market for consumers.
Amid all the gloom there’s one trillion dollar bright-spot for the wearable marketplace. From the voice activated communication and logistics devices made by Theatro, to the software platforms developed by APX Labs and Augmate, and the robotic exoskeletons like Lockheed Martin’s Fortis and HULC models or the wearable device from 1MM Corp., a startup just accepted to the R/GA accelerator in New York, for use in warehouses to reduce worker’s injuries.
“Logistics and healthcare are coming up in the marketplace,” says APX Labs chief executive Brian Ballard. “Blue collar and lab coat jobs that got skipped in the mobile revolution are the hot space for smart glasses.”
There are business cases for things like a fitbit or smartwatch in the enterprise as well, Ballard says, but the biggest market is smart glasses first.
“Smart glasses on a customer facing use case probably aren’t as inconspicuous as you need to fit that role,” Ballard says, but even in stockrooms or storage facilities, smart glasses can have a role to play.
For now, APX Labs is seeing the bulk of its customers come from the oil and gas and manufacturing markets. ”
Indeed Google has enlisted ten partners for its “Glass At Work” program, including APX and Augmate. Healthcare applications also dominate among smart glasses startups. Pristine, Augmedix and Advanced Medical Applications all specifically target the healthcare industry with their solutions.
Not everyone has given up on head worn computing for consumers. The Osterhout Design Group, which made headlines with the sale of roughly $200 million worth of patents to Microsoft in September, is still targeting consumer markets…
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