Major Takeaways:

  • Theatro has raised $5 million from Khosla Ventures, bringing the total investment in the firm to $8.8 million.
  • Theatro’s wearable devices have been piloted in The Container Store in Austin, Texas.
  • The investment round will allow Theatro to hire more marketing people as well as R&D employees.  Currently, the company has offices in Dallas and Bangalore, India.

The Dallas Morning news reports on a recent funding round for Theatro.

From the article:

…Khosla Ventures, started by Sun Microsystems founder Vinod Khosla, made the investment, the company said Tuesday. Combined with earlier funding by Dallas angel investors, Theatro has raised a total of $8.8 million…

…The Theatro device allows for one-to-one employee communication, while cutting down chatter that may not be relevant to all employees, Thrailkill said. The Theatro system also alerts employees about who heard an all-store message and who may be engaged with customers.

The Coppell-based retailer has found that employees are hearing 60 percent fewer messages using the Theatro system, while overall store communication is up 20 percent to 30 percent, Thrailkill said. As a result, employees are hearing relevant messages, while the tune-out factor is alleviated, he said.

“Once retailers see the power and value [of the Theatro device] to employees and customers, the walkie-talkie will seem archaic,” he said.

Head to Dallas Morning News for the full scoop.