Brightline Interactive

Designs, Builds, and Installs Interactive Brand Experiences, including VR-enabled Experiences.
End Market(s):  Marketing and Commerce, Media & Entertainment

Company Type:  Services Companies

Coverage & Analysis from the Information Feed:

Summary:  Brightline Interactive reimagines technology for consumer brand experiences through place-based interactivity. Brightline creates, builds, and produces fun digital experiences for global brands at major sporting events, entertainment venues and public location-based properties for automotive, CPG, technology, airlines, beverages and other products and services.


  • Erik Muendel – CEO & Chief Creative Officer — LinkedIn Profile
  • Curt Seiss – VP of Marketing and Operations — LinkedIn Profile
  • Jason Powers – Chief Creative Technology Officer



Product / Service Offerings:

Brightline’s services include:

  • Design – their in-house team ensures each experience delivers on a personal, shareable and memorable level. Using the latest technology, Brightline crafts experiences that immerse and engage users in unique branded environments. Oculus Rift, gesture sensors, and LEAP-controlled robotics are just a few of the technologies Brightline customizes for every brand activation.
  • Build – Brightline’s extensive code base enables dynamic and functional interactions. Their DEx lab allows them to test and verify prior to implementation. Brightline’s team of industry-leading fabricators ensure the physical integrity of every experience is equal to the quality of Brightline’s custom software.
  • Install – From on-site assembly to technical support to data capture, Brightline activations are executed seamlessly from strategic concept through launch. Their technnology leaders work to assure seamless implementation.

Customers:  Brightline Interactive has worked with a number of leading companies and brands, including Marvel, Pepsi, Toyota, 3M, Doritos, Geico, and universities such as Arizona State University and Georgetown University.