Theatro

Voice-Controlled Enterprise Wearable for Brick and Mortar Retail, Hospitality, and Manufacturing.
End Market(s):  Media & Entertainment, Marketing & CommerceDefense & Security
URL:  
http://theatro.com/

Company Type:  Enterprise Platform Provider

Coverage & Analysis from the Information Feed:

Summary: Theatro has developed a small 1 1⁄2 oz Wi-Fi based wearable that revolutionizes in-store communication and hourly worker productivity by connecting every employee to each other and to the retailer’s information systems.  Their “heads up, hands free” mobile solution provides a software suite of productivity and communication applications through a SaaS (Software as a Service) offering designed to optimize employee, sales, and operational performance.

Smaller than a credit card and weighing just 1.5oz, the Theatro Communicator is the Enterprise Wearable where employees can call for backup, check inventory, locate a manager, and simply communicate with a team member.  Using EarBox, hourly employees can receive voice messages directly from fellow store employees, headquarters, and district and regional management without having to rely on the store manager to distribute the information.  With their Content Distribution Manager, headquarters personnel can communicate directly to the ear of store employees, ensuring vital information is communicated across the enterprise.  And with their Manager’s Application, managers on the go have access to Theatro’s in-store capabilities.

Leadership: 

Investors:

  • Backing by Khosla Ventures with a $8.8mm Series A funding round on August 26, 2014.

Product / Service Offerings:

EarBox: Application where hourly employees can receive voice messages directly from fellow store employees, headquarters, and district and regional management without having to rely on the store manager to distribute the information.
Content Distribution Manager: Application where headquarters personnel can communicate directly to the ear of store employees, ensuring vital information is communicated across the enterprise.
Manager’s Application: Software where managers on the go have access to Theatro’s in-store capabilities.
Indoor Location Application: Theatro provides an Indoor Location Application that enables employees and store managers to quickly find each other on the floor.  Theatro will tell whoever’s looking where an employee is located, if they’re with a customer, and if they’re available to help—reducing customer wait time and ensuring adequate associate coverage in high-value locations.
Analytics Application: Measures social interaction data to understand what’s impacting productivity and who the top performers are. It then performs predictive analytics, enabling enterprises to create a streamlined repeatable model that maximizes productivity.
Request and Respond Application: Employees can know that their request will only be sent to the employees who can give them the help they need—whether carryout, register backup, or fitting room—and be immediately notified that help is on the way. Better yet, managers can see who responded and how quickly, enabling you to optimize store coverage and employee performance.
SKU Application: Employees can check inventory in their store instantly with a simple voice command.  They can also check inventory at other locations in their area, too—helping them to increase sales and provide better customer service than ever before

Competitors: XOEye Technologies