Zugara

Leverages the Power of Gestures, Voice and Augmented Reality to Create Experiences for Retailers and Brands.
End Market(s): Marketing & Commerce, Media & Entertainment,
URL:
 http://zugara.com/

Company Type:  Software Developer

Coverage & Analysis from the Information Feed:

Summary: Zugara is a team of strategists, user experience designers and computer visions experts working to make computer interactions much more natural.  They leverage the power of gestures, voice and Augmented Reality to create innovative and compelling experiences for retailers and brands.  Since 2008, they’ve been developing Augmented Reality Retail solutions for the web, events and in-store retail. With a growing patent portfolio specific to AR & Retail, Zugara is focused on developing the future of retail today.

Zugara’s Virtual Dressing Room technologies are developed from an analytical mindset.  They look at how Virtual Dressing Room technology can be best utilized to help solve a problem.  Generally, this problem for retailers deals with increasing sales or conversions.  Different tactics often need to be used to engage shoppers in an online, mobile, event or in-store environment.  Their software works with regular webcams and Kinect, while also offering tablet integration for their Kiosk software.  Social sharing and analytics are fundamental to all of their virtual dressing room technologies to help increase purchase intent.

Zugara’s mission is to maximize conversions in each channel through use of Augmented Reality and The Natural User Interface.  AR combined with gestures, voice and other natural user face elements, provides just more than innovative engagement.  This combination of technologies helps to provide responsive data that retailers can now use to better optimize and increase conversions in their specific commerce channel.

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Virtual Dressing Room: Technology optimized for multiple retail channels.  Their software works with regular webcams and Kinect, while also offering tablet integration for their Kiosk software.  Social sharing and analytics are fundamental to all of Zugara’s virtual dressing room technologies to help increase purchase intent.

Webcam Social Shopper: The WSS software allows a shopper to use their webcam as a magic mirror to try on items virtually.  WSS was developed with retailers in mind and offers integration of apparel assets.

WSS for Kiosks: A popular Virtual Dressing Room solution for events and out of home advertising.  WSS For Kiosks offers full integration with tablets for social sharing and CRM data collection.

Virtual Style Sense: Virtual Style Sense (VSS) Technology gives retailers the power to now track inventory interaction in-store.  Developed with Custom Country, VSS allows shoppers to digitally view different colors and styles of items in a display.  VSS works with user’s existing inventory, with no asset creation or 3D model creation.  VSS works out of the box with simple calibration of physical inventory.  VSS uses Zugara’s tablet-based admin system so users can easily enter in barcodes, QR codes or even AR markers to populate SKU information into their system.

Competitors: Catchoom Technologies, Total Immersion, VividWorks