Company Type: Enterprise Software Developer
Coverage & Analysis from the Information Feed:
Summary: A virtual reality analytics platform for tracking VR app usage, active users, installs, performance, and more.
- Samuel Poirier – Co-Founder & CEO — LinkedIn Profile
- Anthony Guay – Chief Technology Officer — LinkedIn Profile
- Retinad VR is a member of Rothernberg Ventures’ Fall 2015 River accelerator program.
- May 2015 – $500,000 of Seed money raised.
Product / Service Offerings:
Retinad VR is building the first virtual reality advertising and analytics platform that will enable indie and established VR game and app developers to monetize through virtual advertisements within the virtual environment. Retinad’s platform also provides a powerful heatmap analytic to track user’s browsing, navigation, purchasing behavior, and results.
VR advertisers can track, monitor and analyze the analytic data and improve and change their ad strategy and placement accordingly, similar to how online marketers use Google Adsense to monetize and Google Analytic to study visitors and buyers’ behaviors.
Customers: Retinad VR is used by VR game and app developers to monitor app performance and usage and to monetize through advertisements.