Branded Content and the Technology to Transform that Content into a Personalized, Immersive Experiences.
End Market(s): Media & Entertainment, Marketing & Commerce, Education & Training
Company Type: Software Companies
Coverage & Analysis from the Information Feed:
Summary: Quiver was founded as Puteko in 2012 as a spin-off company of the Human Interface Technology Laboratory New Zealand. They produce both branded content and the technology to transform that content into personalized, immersive experiences.
Specifically, Puteko operates Quiver, an application that focuses on educational entertainment. With the Quiver app, users can download branded artwork, color it in, and then bring it to life via interactive, three-dimensional, personalized animations. Instead of in-app purchases, Quiver Education has a one time purchase price for all of the content, is compatible with the volume purchasing program and includes educational discounts for schools. The application includes a range of top coloring pages, and new content becomes available regularly through simple app updates.
- Backing by Sparkbox Ventures, New Zealand Venture Fund, GD1 Capital. Investment amount undisclosed.
- Most recent funding around from Sparkbox Ventures on April 30, 2014.
Product / Service Offerings:
Quiver Education: Designed with educators in mind, Quiver Education provides the same augmented reality coloring experience, but with a greater focus on educational content than the awesome Quiver App.
Competitors: Altspace VR