End Market(s): Marketing & Commerce, Business Services, Media & Entertainment, Education & Training
Company Type: Software Developer, SDK Providers
Coverage & Analysis from the Information Feed:
Summary: Hewlett Packard Aurasma is an Augmented Reality platform that uses image recognition and geolocation software to recognize real world images and then overlay media on top of them in the form of animations, videos, 3D models and web pages. Aurasma also has a platform wherein users can use a simple drag-and-drop user interface to create, manage, and track AR content. Additionally, using their SDK, Aurasma works with companies to develop digital marketing campaigns to further their brand. These campaigns utilize interactive AR experiences, and users can follow that content, similar to Twitter.
- Annie Weinberger – CEO — LinkedIn Profile
Product / Service Offerings: